Our Story

With over 39 years’ experience, The Crest Company develops, markets and distributes more than 1000 Technology & Electrical Accessories & Retailer Partnership Brand products including its own Crest brand range to maximise consumers’ experiences at home, in the car or on the go.


The Crest Company is recognised as a market leader, servicing more than 4000 retail stores across the country, covering all channels including traditional electrical, mass merchandisers, discounters and commercial outlets.


Recognised as a valuable partner by its customers, The Crest Company delivers a total category management approach and value added services including an extensive range of contemporary products and brands covering all segments, attachment selling training, shelf management, in-house design & marketing, development of retailer exclusive ranges and all backed by a state-of-the-art warehouse system on a custom-built site on the northern edge of Brisbane.


Our Background

Founded by Wolfgang Olbertz in 1977, and supported by his two sons Dirk and Ralph, Crest Electronics began trading from the family home. Today,  The Crest Company is located in state-of-the-art facilities in Brendale, a Northern suburb of Brisbane, after outgrowing previous locations five times. Along the way, The Crest Company has enjoyed success as one of Queensland’s leading businesses, winning the coveted National Telstra Business of the Year Award “Small Business” in 2002 and again as a finalist in the “Medium Business” category in 2008.

Our Purpose

To develop, market and deliver leading Technology & Electrical Accessories supported with category solutions that maximise our partners’ success.

Our Vision

To be the leading Australian supplier in technology and electrical accessories, bringing innovation and great value products to market.  We focus on being easy to do business with, fast to market and trusted by our valued business partners.